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Securing Interviews - Do's and Don't's

Music Journalism! Working with publicists and managers to secure your desired subjects is one of the most crucial components in the journalism process. Here we will outline the steps to research, contact and communicate with the desired subject's publicist and/or management. We will also cover what a pitch e-mail should contain as well as what publicists and/or managers want to hear from soliciting journalists.


Ketchum is an entertainment journalist with a focus on music. He has helmed startup media outlets, national publications and everything in between. He has worked as a publicist, tour manager, editing manager, contributing writer, photographer, reviewer, marketer, and podcaster. His work has appeared in outlets such as: New Noise Magazine, Heartsupport.com, AMP Magazine, XXXChurch.com, Substream Magazine, Idobi.com, HM Magazine, Outburn Magazine, SLAM Magazine, Wrecked For The Ordinary

He has done profile pieces on A-list entertainers, authors, actors, comics, entrepreneurs, humanitarians and musicians: Kevin Bacon, The cast of Comedy Central's Workaholics, The cast of Super Troopers, Jon Rudnitsky and Brooks Wheelan (Saturday Night Live), Mark Normand (Inside Amy Schumer), Rob Bell, Jamie Tworkowski…and countless others.