Platform

You have a book out (or are hoping to in the future). You posted on Facebook, had about six friends buy the book, posted again, nothing. Repeat. Facebook is saturated with "Buy my book" posts, and you're getting lost in the crowd. Consider 40 other marketing ideas that are fun, easy, and might get more attention than just a Facebook post. 

Social media guru Victoria Duerstock walks creative entrepreneurs through the snags of running your writing life as a business. You'll learn how to do effective branding, craft a tagline that works, manage finances, and protect your physical and mental health in the process, and so much more. Learn how to make your writing a profitable mission.

Explosive growth on Instagram is possible! After finding success applying proved methods to Twitter, Victoria decided to dig in and work to figure out the best way to grow her Instagram quickly. Applying the proven formulas we have heard before and measuring growth can yield unbelievable results. Join Victoria as she shares how in just one year, she grew her Instagram following from 750 people to over 50,000.  With over 2 hours of content and practical application, you can soon be on your way to incredible growth as well!

Explosive growth on twitter is possible, but not by using any secret methods. Applying the proven formulas we have heard before and measuring growth can yield unbelievable results. Victoria will share how she built her twitter from meager numbers to over several thousand followers in just one year, without buying any lists or leads.

Answering the question of What, Why, What Kind and How, Victoria Duerstock provides an introduction to creating engaging opt-ins for your email list. Understanding what they are and why they are important is essential as you begin the work to create an offer to encourage people to sign up for YOUR list. Jump in and consider how you can build your email list by creating an offer that your audience cannot refuse!

You’ve probably seen the memes that writers share on social media—with stunning photography and personalized text. Maybe you don’t think you’re much of a designer, but the good news is that you don’t have to be! Canva has been called the “easiest to use design program” and offers both free and professional accounts. In this course, we’ll explore this online tool for designing memes, social media banners, and much more. If you want to streamline your online platform’s visuals or simply create inspiring or motivational images to share, this course is for you.

Maybe you already have a personal Pinterest account, but did you know that Pinterest can help engage your readers? Well, it can! Pinterest can be a tool that helps identify what common interests you and your audience share, and as a side benefit, provides inspiration and organization for your blog. As a writer, you may already use a blog to communicate with readers, but do you ever struggle to create content that resonates with them? Pinterest can help train your mindset to focus on reader needs. When Pinterest and blogging join forces, you can generate new content ideas. Plus, unlike other social media platforms, Pinterest is a search engine, which means your content won’t expire. Learn more about Pinterest in this hands-on class and how you can both enjoy this platform and make it work for you. Note: The technical aspects of the blogging integration portion will apply to WordPress.com users. Other platforms may have similar integration options, but the examples given will be for WordPress.com.

This class on email marketing was filmed live inside of the Club, so you will hear and see the instructor respond in real-time to the viewing audience. Our goal is to provide up-to-date and practical knowledge as we continue our own journeys in the world of publishing.

Please note: This course is a sneak peek at the type of content and teaching available to Club members. The full course is continuing to be developed and you'll receive access to all those aspects!

If you want to increase your influence and your audience, you need to be on Instagram. In this workshop with Jillian Lancour, you’ll learn:

∙ Why you should be using Instagram TODAY
∙ How to use the Instagram app to its full potential
∙ How to create a theme and understand your brand’s specific content
∙ Tips and tricks to make your photos stand out
∙ How to capture attention with your bio and first 9 photos
∙ How to make your photos look professional
∙ How to use Instagram stories
∙ How to network and grow on Instagram
∙ How to know which hashtags you should use for your brand.

This course will assist authors to increase the sales of their books through savvy marketing techniques. Susan sold over 5000 copies of her book, 7 Steps to Get Off Sugar and Carbohydrates, in fourteen months. In this teaching, Susan reviews the pre-publication foundation and post-publication marketing strategies, so your book sales soar. This class even includes a 6-month marketing plan that provides step-by-step instructions of what to do and who to contact to promote your book. 

Amazon is the largest single retailer of books anywhere on the globe. Authors who understand Amazon marketing services can effectively advertise their books to a seemingly unlimited audience of book buyers and readers. This course will show you how to do two types of Amazon marketing ads - sponsored product ads and product display ads. By the end of this class you'll be able to run effective ads that'll allow you to have a high return on your investment.